Digital marketing has made it easier than ever to target potential customers. With the emergence of social media, brands have an even greater opportunity to expand their reach and target new audiences. But with so many networks, tips, and strategies for marketing-and with the rise of companies such as Google and Facebook as increasingly more suspicious of inauthentic content and content that is not directly relevant to a user’s interests-it can seem like a challenge to stay on top of these changes. One of the biggest challenges is staying constantly updated on what works best for your brand. Luckily, there are some simple tactics you can use to market your business globally without being overwhelmed by all the updates or nuances about different social media channels.
1. Create a digital marketing roadmap
To make sure you have the right information to guide your social media marketing, it’s a good idea to create a roadmap for your channels. Once you have a plan, you can start to see the big picture, which can help with planning and execution. Use a tool like Hootsuite or Sprout Social to do the planning for you, then use their dashboards to keep track of your plan and the metrics of your channels. After you have a roadmap in place, you can start to find the best channels to use based on your business. First, you’ll want to look at your top social media channels for posting content, then look at your social media statistics to see what kind of audiences are on each platform. Next, go through your customer personas to see which groups your customers fall into and what social media channels they may be most active on. Once you have a comprehensive strategy based on the different social media channels you have available to you, you can start creating content to post across the channels.
2. Build visibility for your brand across different platforms
To help promote your brand and get more visibility on social media, it’s important to create content that will be shared across different channels. To do this, you can create content that is unique to each social media channel and has a specific function on that channel. For example, on Facebook, you can use images while on Twitter you can post text-based content. However, you should try to create one post that is shared across all channels, as this will help with your brand. Next, you can also create content that is cross-channel but has a function on one channel that it serves for another. For example, you can create a blog post for your website that serves as a guide for Instagram users.
3. Stay consistent with your content marketing strategy
If you are consistent with your social media marketing, you’ll be able to build the right audience for your brand and establish a relationship with your customers that they will trust and rely on. This may sound obvious, but it can be easy to forget when you are trying to stay on top of all the new updates and tactics. The first step is to set a weekly social media schedule that allows you to stay focused on your key channels. Next, you’ll want to choose the right social media channels for your brand and follow best practices for posting and optimizing your content. Look at your customer personas and use that information to target your content. Next, use your social media statistics to select the right social media channels for your audience.
4. Don’t forget about email marketing
Another important factor when marketing globally is maintaining an email list of current and past customers. While social media is an excellent way to build a brand, email marketing is a tried and true way to connect with your customers. While social media allows you to post content to engage with and potentially reach new customers, email marketing helps you to retain current customers with an ongoing relationship. Many social media platforms allow you to ‘unsubscribe’ or remove a customer from your list, but they do not allow you to take someone off your email list. This means you can continue to send emails to those customers, which could be relevant to their interests and help you build a relationship with them.
5. Find and build local influencers
Getting in contact with local influencers is an excellent way to build your brand and promote your products or services. In addition to getting the word out about your business, building a network of local influencers will also help you find new ways to engage with your customers. Start by looking through your social media channels to see who you have in contact with, then reach out to those individuals to set up meetings or interviews. Depending on the type of social media channel you use, this could be as easy as sending out a message or comment on a post, or as easy as creating a private post for a specific group you are in contact with. If you are using a more formal channel, such as Facebook, reaching out to a specific group or individual can help you find the right audience, as well as optimize your message to make sure it is specific to their interests.
6. Track your data to find new audiences and optimize your campaigns
One of the best ways to find new audiences and promote your brand is to track your social media statistics and data. This will give you a better idea of who your current and potential customers are on social media and what they are interested in. You can use tools like Mixpanel or Google Analytics to track your data. Look at your social media channels and how many people are on the social media platform, how many people are interacting with your content, and how many people click on links from your posts. You can also look at the average time spent on each platform, links clicked, and the conversion rates of links to help you find a better way to market your brand.
Conclusion
Social media is still a powerful marketing channel, but it must be used in combination with other channels. By considering how your audience consumes social media, what platforms are most relevant to them, and how to create content that is specific to each channel, you can create a more effective global digital marketing strategy. Now is a great time to be part of the digital marketing landscape, but it is also important to stay up-to-date with the latest trends. By making adjustments to your digital marketing strategy, you can continue to reach new audiences and grow your brand.
