When you’re trying to increase conversions and reduce bounce rates, it can be a challenge to know where to start. Marketing technology can help you target potential customers so they’re more likely to buy from you. E-commerce platforms like Shopify are great for starting a business but not so good when it comes to increasing sales. That could be because buyers don’t see the value in your offer. However, that doesn’t mean there aren’t ways you can improve your e-commerce platform with marketing technology. Read on for more details about how you can use content marketing and other marketing technologies to reduce bounce rates and increase conversion.
1. Content Marketing
To increase your e-commerce sales with marketing technology, you need to first think about what type of content you want to create for your site. This content can include blog posts, product reviews, instructional articles, and more. Depending on your e-commerce business, you may be able to create your own content or work with a third-party content provider. If you have the time and resources, you may want to consider creating a blog yourself. It takes time to create quality content, but it can help you get more customers through your site. Plus, your content will be more relevant to your audience if it’s written specifically for the company’s products and services.
2. Video Marketing
Video marketing is no longer just for brands with huge budgets. This type of content is effective at driving traffic because it’s engaging. It’s also scalable. This means you can create many variants of the same video but keep the original version available to drive traffic and increase engagement. How to create a video for your e-commerce store:
- Create a script for your video. Write the script out before you start recording. This will help you stay organized and on track. You’ll want to include an introduction, a call to action, and a cliffhanger at the end of your video.
- Find the right video-editing software. Depending on your e-commerce platform, you may have access to video-editing software built-in. Otherwise, you may have to sign up for a service.
- Create your video’s script and script transitions. You’ll want to include transcripts for your videos. This will help you increase visibility on your site.
- Create your video’s graphics. You’ll want to include visuals for your videos such as images, infographics, and graphs.
- Create your video’s sound effects. You’ll want to include sound for your videos such as music or sound effects.
- Publish your video. Once you’re done recording, you can publish your video.
3. Paid Advertising
There are many paid advertising options to increase traffic to your site. One of the most popular is Google Ads. With paid ads, your goal is to show your ad to as many potential customers as possible. While paid ads are a great option for getting more traffic, they’re usually not effective at getting potential buyers to convert. This is because most people who come across your ad are not direct customers. Your costs will depend on how many people click on your ad.
4. User-Generated Content (UGC)
UGC refers to the content people create on your site. If you have a blog, you can encourage your users to write guest posts. You can also ask them to upload photos and videos. You can also create polls and quizzes. By encouraging your existing users to post content, you’ll increase your traffic. This will also improve brand engagement.
5. Event Marketing
An event marketing campaign involves putting on a promotional event such as a seminar or a live webinar. You can promote these events using online channels such as websites, social media accounts, and blogs. Your goal with event marketing campaigns is to get as many people as possible to see the event. Ideally, they’ll attend and then share the event with their own networks.
6. Data-Driven Marketing
With data-driven marketing, you use analytics to determine your best-performing strategies. For example, you may find that product reviews are your most effective content. However, there are only certain products that generate high-quality reviews. If you know which products have the best reviews, you can increase your relevance by swapping out one of your top-performing strategies with another.
Conclusion
There are many ways to increase traffic to your e-commerce store with marketing technology. However, you must first determine what type of content you want to create for your site. Next, you’ll want to find the right content-editing software and create your content scripts. Once your site is up and running, you can use paid ads, user-generated content, and event marketing to increase traffic. Finally, you can use data-driven marketing to swap out one of your top-performing strategies. These are just a few ways you can use marketing technology in a way that reduces bounce rates and increases conversions. The most important thing is not to get overwhelmed. Start with one or two strategies, and see how they work for your business. Once you find a couple that works well for you, continue to expand your marketing technology strategy.
