Email marketing is one of the best ways to connect with your customers and drive them toward your website or app. It’s also one of the most frustrating because you’re constantly testing new ideas and tweaking your messaging until it resonates with your audience. That’s why a lot of businesses struggle to keep their email marketing active and fresh. If you’re not using email as an effective digital marketing tool, you’re missing out on a lot of opportunities that come with keeping in touch with your customers. Luckily, there are several ways you can improve your email marketing strategy without spending more time or money on it. Read on for five tips that will help you get started today.
1. Test and Track Your Campaigns
If you want to know if your email marketing campaign is working, you need to take the time to test each and every component. That’s why it’s so important to set up tracking pixels on your site and in your email builder. You can also use analytics tools like HubSpot’s Marketing Cloud, or a third-party solution like Unbounce. These tracking pixels let you track the click-through rates from your email campaigns, and analyze where your subscribers are clicking. You can also see how long people are on your site before clicking your links, whether they sign up for your email list, and more. This data can help you see what’s working and what’s not, and you can even use it to see if certain subscribers might be leaving your site before clicking through. Tracking makes it easier to optimize your email campaigns, and optimize what you need to.
2. Stay Consistent with Your Brand Voice and Colors
You can’t expect your subscribers to keep coming back to your emails if they don’t feel any connection with your brand. In order to build a strong connection with your audience, you need to stay consistent with your messaging. This means sticking to your brand voice, staying away from cliches, and coming up with more engaging emails that your audience will want to open. Be mindful of your colors too. You don’t want to use colors that are too bright, because they could be too hard to see on a dark screen. A purple-green theme is a great balance of colors that’s easy on the eyes. It makes your emails pop, but it’s not so bright that it’s hard to open on a dark screen. You can also use fun fonts and graphics to add a little something extra to your emails. Don’t go overboard though, because you don’t want your emails to become too busy. It’s better to keep things simple so that your emails feel more personal and engaging.
3. Offer More Value with Content Marketing
Email marketing is great for getting your name out there, but it’s not an effective digital marketing tool if you’re just sending your sales pitch to your customers. From now on, instead of just sending sales emails, think about sending content-driven emails that add value to your audience.
4. Test Smaller Focused Campaigns
Organic email marketing is a long-term strategy, so you’re going to have to be patient and wait for it to pay off. There’s no shortcut to getting people to open your emails, so it’s important to stay patient and put in some hard work. There’s no better way to improve your email marketing than by testing different campaigns, and different elements like images, headlines, and more. You can also try smaller, focused campaigns to see if they work better. For example, you can try sending an email that introduces a new product, instead of a full-blown email that covers your entire product line. You can also try sending emails with images and videos instead of just paragraphs of text.
Conclusion
Email marketing is an effective digital marketing strategy that can quickly bring you new customers and increase your overall revenue. However, it can be challenging to keep your emails fresh and new subscribers interested.
