Instagram is a great tool for promoting your brand, business, and products. It’s also an extremely popular social media platform that 80% of American users have access to. However, with so much activity on Instagram every minute of every day, it’s easy to accidentally miss out on some great opportunities. If you don’t keep track of what works and what doesn’t, you risk losing followers and squandering the time you spent creating great posts in the first place. So here are 7 things to avoid on Instagram if you want to increase your follower base and grow your audience…
1. You Don’t Have Any Hashtags
No matter how much effort you put into creating great posts, you won’t be able to expand your reach if no one knows about them. This is where hashtags come in. They’re keywords or phrases that people use to find tweets or Instagram posts that have been tagged with the same word or phrase. When you create your Instagram posts, make sure to use relevant hashtags. Since Instagram allows up to 30 hashtags per post, this will ensure your content shows up in relevant search results. And when users click on a post with relevant hashtags, they’re more likely to see your content. With a larger Instagram audience, it’s also important that you use relevant hashtags for your own brand. This way, your posts show up in search results for other related hashtags as well. Instagram hashtags are important because they help people find your content on Instagram.
2. Your Posts Are Inconsistent in Appearance and Audience Reach
Instagram posts are meant to be attractive and captivating. So if you change the appearance of your posts (changing the image, font, and color), your followers might associate different meanings with the same content. This can cause them to miss the original post altogether. Beyond the look of your posts, you should also consider the audience your posts appeal to. If you have followers from different industries, then try posting in different formats and styles so that you can acquire more followers from different backgrounds. What you do on Instagram is just as important as what you post. If you’re not consistent with your posting style and audience reach, you’ll never seriously grow your following.
3. Ask a Professional to Help You Manage Your Account
Instagram is a great social media platform, and many brands have seen big success on there. But it’s easy to get overwhelmed by all the growing pains associated with managing a social media account. If you want to manage your Instagram account more effectively, you should consider hiring an Instagram management company. This is especially helpful if you want to grow your account organically but don’t have the time or energy to do so. With the help of an Instagram management company, your account can gain new followers and grow at a much faster rate. Instagram management companies can help you with many things related to Instagram, including posting content, scheduling posts, promoting your account, and more. They can also help you stay organized and get rid of unnecessary tasks.
4. Inappropriate Tagging
Instagram users can tag their posts with up to 15 keywords or phrases. When tagging your posts, ensure that you don’t use inappropriate or offensive hashtags. This can cause followers to unfollow you, leaving you with fewer followers than before. Also, make sure that the hashtags you use don’t promote your own brand or product. If you want to promote something, then tag the right hashtag. Remember that your posts aren’t ads; they’re simply posts that you’ve tagged with relevant keywords or phrases. Therefore, you don’t want to tag your posts with your brand name. Tagging too many hashtags on Instagram can actually have the opposite effect of what you want. When you tag too many hashtags, your posts don’t show up as frequently in relevant search results. This means that your posts will get less attention than they would if you tagged with one or two relevant hashtags.
Conclusion
Instagram is an extremely popular social media platform that is loved by many people around the world. No matter what type of business you have, you can use Instagram to grow your audience and build your brand. It’s just important to take care when creating and editing your posts. If you want to make sure that your Instagram posts reach their maximum potential, you need to avoid making these 7 Instagram marketing mistakes. These mistakes can easily be avoided, so don’t make them. With these tips in mind, you’ll be well on your way to a much larger audience on Instagram.
