As the third most popular social media channel, Instagram is one of the most important marketing channels for businesses today. And not just because it helps you get in front of more people. Because while Instagram can be superficial and visual, its unique features make it an ideal marketing tool for your business. In this blog post, we’ll examine why everyone should have a presence on Instagram, plus tips on how to get your clients to follow your business instead of someone else.
1. What is Instagram?
Instagram is a social media platform that lets users share photos, videos, and text from mobile devices. It started as an app for iOS devices and then expanded to Android and the web in 2015. The service has since grown to have more than 300 million monthly active users, making it the third most popular social media app. Due to its popularity, it’s been compared to services like Snapchat and Facebook.
2. Why You Should Have a Presence on Instagram
Builds a Brand for Your Business – Instagram is an essential component of most businesses social media strategies. It’s a great way to build a brand and build your business. It allows you to show the public what you do and shows potential customers what you have to offer. As it’s a visual platform, Instagram is the perfect place to showcase your products and builds brand recognition.
Amplifies Your Business – One of the biggest benefits of having a presence on Instagram is the amplification it provides. When your clients post content on your account, they’re not just reaching a few people; they’re reaching hundreds of thousands of potential customers. When you have a presence on Instagram, your posts will show up in search results on the platform along with their own posts and those of the top Instagram accounts.
Boosts Conversion Rates – Instagram is one of the most visual platforms out there, allowing you to expand on visuals in terms of images and videos. Keep your posts both unique and engaging, and you can boost conversion rates by up to 300% simply by showing customers what you have to offer.
3. How to Get Your Clients on Instagram
Build a Strong Instagram Presence – The first thing you should do is build a strong Instagram presence. Start by following at least 15 of your target audience’s accounts. This will get you started and help you discover popular Instagram accounts related to your business.
Post Consistently – Another important aspect of getting your clients on Instagram is posting consistently. Your posts don’t just have to be about your products or services. They can be about something related to your niche if it’s relevant to your target audience. You can take inspiration from your competitors to find what content your clients like best.
Engage with Your Followers – Another important tip is to engage with your followers. Comment on their posts and like their photos, and you’ll not only get new followers but also get your name out there. You can also use Instagram Stories as a tool to engage with your followers. Instagram Stories let you post videos that are up to 10 seconds long and disappear after 24 hours. You can use them to communicate with your followers in real-time.
4. Strategies for Successful Instagram Marketing
Post Consistently – Like everything else in social media marketing, consistent posting is the key to success on Instagram. Create a variety of posts that are both engaging and unique, then schedule them at a consistent intervals. Be sure to check for potential competitors’ posts and also create your own in advance so you don’t miss them.
Use Hashtags – Instagram is one of the most visual social media platforms, so you should use a variety of images and videos to make your posts more engaging. Some of these visuals should be in the form of images or videos. If it’s an image, choose an appealing and attention-grabbing one that relates to your niche. If it’s a video, make sure you choose a high-quality one that reflects how you want to be portrayed. You can also use hashtags to help your posts be found in search results and boost their reach.
Use Custom Audiences – Instagram has a built-in tool that lets you target your followers with ads. You can do this by creating custom audiences.
Bottom Line
With more than 300 million monthly active users and a growing community, it’s no surprise that Instagram is one of the most popular social media platforms. The platform has unique features that make it ideal for marketing, and these features make it great for building brand recognition, amplifying your content, and boosting conversion rates. Now that you know why you should have a presence on Instagram, let’s take a look at how to get your clients on the platform.
